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Marketing Strategy & Planning Manager

dbt Labs

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Salary
$100 - $100

Job Description

Job Overview

dbt Labs is seeking a Marketing Strategy & Planning Manager who will be responsible for driving core planning processes and shaping strategic initiatives that impact pipeline and revenue generation. The role requires a strategic and results-driven individual who thrives on solving complex problems with data and has a deep understanding of the B2B marketing funnel. This position involves working cross-functionally with various teams to build scalable systems and guide marketing performance.

Technical Requirements

Required Skills
  • • marketing analytics
  • • data analysis
  • • storytelling
  • • data visualization
  • • cross-functional collaboration
Preferred Skills
  • • LTV modeling
  • • attribution methodologies
  • • PLG metrics
  • • Python
  • • R
  • • SAS
Experience Level

4–6+ years of experience in marketing analytics, marketing strategy, or business planning

Responsibilities

  • • Drive quarterly and annual planning efforts including pipeline targets and campaign forecasting
  • • Deliver actionable insights through rigorous data analysis to support marketing tactics
  • • Evaluate campaign and program effectiveness through funnel performance and engagement metrics
  • • Develop and enhance Tableau dashboards in partnership with the data team
  • • Support investment decisions and ensure resource alignment with pipeline and revenue goals
  • • Contribute to key GTM initiatives with data-driven recommendations
  • • Transform raw data into executive-level presentations

Technical Environment

Languages

Benefits & Perks

  • • Unlimited vacation time
  • • 401k plan with 3% guaranteed company contribution
  • • Comprehensive healthcare coverage
  • • Generous paid parental leave
  • • Flexible stipends for Health & Wellness, Home Office Setup, Cell Phone & Internet, Learning & Development, Office Space

Additional Information

Location
US Remote
Type
Full-time
Compensation
$144,000 - $175,000 USD, with a different range for select locations

About dbt Labs

dbt Labs empowers data teams to build reliable, governed data pipelines—accelerating analytics and AI initiatives with speed and confidence.

Company Size
unknown
Categories
AI Data Analytics Data Engineering