Product Analyst (Digital Advertising)

Job Overview

As an Analyst dedicated to Sensor Tower’s Digital Advertising Products, you will be responsible for representing the quality of our data and the underlying methodology both internally and externally. This role will require you to understand how our panel data is extrapolated, address inquiries, identify opportunities for improvement, and estimate the impact of these improvements.

Technical Requirements

Responsibilities

• • Become an expert in advertising product data with a focus on Social Media and Mobile App advertising
• • Support the organization by answering questions about advertising product methodology and maintaining relevant internal documentation
• • Investigate and respond to customer inquiries about the quality of proprietary advertising dataset
• • Continuously analyze advertising data to improve accuracy of ad spend projections
• • Collaborate with the Product team to influence improvements to ad spend projection methodology

Technical Environment